SEARS EXPECTED TO ANNOUNCE 2ND STORE IN BRONX

NEW YORK — Showing its commitment to inner city audiences, Sears, Roebuck & Co. is expected to announce this week that it will open its second store in the Bronx, in The Mall at Bay Plaza, in Co-Op City.
Sears has been negotiating for a lease on the site for months. The mall is slated to open in 1999, though J.C. Penney has already opened there.
Sears would not comment Tuesday on the new Bronx site.
Sears currently has a store in the Bronx on Fordham Road, as well as four other full-line stores in the city: in Brooklyn on Beverly Road; in Queens, in Rego Park on Queens Boulevard, and in Flushing on Northern Boulevard; and in Staten Island on Platinum Avenue.
Another full-line location is slated to open next month in Brooklyn in the former Alexander’s in Kings Plaza, at Flatbush Avenue and Avenue U.
Sears is working hard to find a site for a Manhattan flagship, and has eyed Columbus Circle, Union Square and Herald Square, the former Alexander’s store on Lexington Avenue and 58th Street, and 125th Street, among other locations.

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