Byline: Anne D’Innocenzio

NEW YORK — “This is my first time playing at Bloomingdale’s,” cried out rocker Lisa Loeb, to approximately 75 fans last week. “I was going to bring my band, but there would be too many people. We would take up too much rack space.”
Loeb, who performed on Sept. 4 for about a half hour, was smack in the middle of the retailer’s latest entertainment concept shop — the Rock Boutique, which features an exclusive line by Necessary Objects.
She’s one of several female rockers who’ve served as inspirations for the concept developed by Kal Ruttenstein, Bloomingdale’s senior vice president of fashion direction, and Necessary Objects designer Ady Gluck-Frankel.
The collection features black lace polyester skirts, velvet hoodies, velvet maxiskirts with reflective stripes down the side and fake fur leopard-print skirts. Loeb’s music is featured in the boutique, and the store’s windows facing Third Avenue feature some of the exclusive fashions, with the singer’s music piped out.
The shop, has generated sales of $30,000 sin ce it opened on Aug. 29, said Frank Doroff, executive vice president of merchandising at Bloomingdale’s. Some of the best-selling items include a leopard-print skirt, which retails for $58, and a lace skirt, which retails for $44, according to Ruttenstein, who said that he wants to have the shop up through the fall season.
Loeb, dressed in a black slipskirt and a jacket with a fake fur collar, both by Necessary Objects, said she has become a fan of Gluck-Frankel’s offerings.
“I had a few pieces, but I picked up some more last week,” she said. “I like her clothes; they’re wearable and fit my small frame.”
Gluck-Frankel noted that Loeb and the new breed of rockers have been influential on the fashion front.
“Lisa embodies what we are all about, soft and vulnerable, but on the other hand, very strong. It is contradictory,” said Gluck-Frankel.”In the Eighties, the rock scene was about women rockers like Pat Benatar, but they were so hard. People are relating more to what today’s [women rockers] are wearing.”

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