GOLD’S NEW DEAL: For the first time in its 32-year history, Gold’s Gym will have its name on a socks line. It has signed a licensing deal with Mayo Knitting Mills, Tarboro, N.C., to produce and distribute athletic socks.
The four-piece women’s collection is being offered at retail for holiday, and an expanded collection is expected to be introduced for spring. The line consists of slouch socks, crew socks, quarter crew socks and short anklets in cotton and nylon blends and cotton and Lycra spandex blends. Wholesale prices range from $1.10 to $2.
Sport-specific styles are expected to be introduced for spring.
Mayo Knitting Mills is also producing Gold’s Gym men’s athletic socks for a holiday introduction, and children’s athletic socks for fall 1998.