RODEO’S BLOCK PARTY
BEVERLY HILLS — Rodeo Drive put on an extra layer of glitz for a champagne and caviar block party for 1,200 guests celebrating the 25th anniversary of the formation of the Rodeo Drive Committee.
The committee, a coalition of executives that works to promote business on Rodeo Drive, is credited with transforming Rodeo from a restaurant and beauty-shop row in the early Seventies, into a high-fashion haven.
The by-invitation event, held Sept. 21, raised $1.2 million for the Entertainment Industry Foundation Permanent Charities and drew scores of famous faces, including Gina Gershon and her boyfriend, Sean MacPherson; Sylvester Stallone; Jennifer Flavin; Kelly Lynch, and Priscilla Presley. Designers and retailers, including Stefano Ferragamo; Mossimo Giannulli, president and chief executive of Mossimo, and Wolfgang Ley, chairman of Escada, also flooded Rodeo Drive, where three blocks were roped off to keep out the general public. A block-long runway was set up for a fashion show featuring Chanel, Guess, Versace and Hermes, among other collections.
“Rodeo Drive is legendary,” said Randolph Duke, designer of the Halston Signature Collection. “It will never really go out of style. It’s sort of like a dream. It sets the standard.”
Wolfgang Ley said his Beverly Hills boutique “is extremely important to me because I can see with Hollywood and the movies how important couture is to the Hollywood woman.”