NEW YORK — Tommy Hilfiger is putting some muscle into his fragrance business with a new scent meant to ride the fitness boom. Hilfiger Athletics is due out in April, and the designer’s licensee, the Aramis division of Estee Lauder Cos., has its eye on the ultimate trophy — more than $100 million in first-year retail sales. For more, see page 7.

load comments
blog comments powered by Disqus