HERRERA AND OLDHAM TO SHOW IN ART GALLERY

Byline: Eric Wilson

NEW YORK — Carolina Herrera and Todd Oldham said Monday they will show their spring collections in a Chelsea art gallery during fashion week.
Pamela Dennis has also made a commitment to show there, according to Kevin Krier & Associates, a fashion event production and public relations firm. Dennis did not return telephone calls seeking comment.
In addition, a spokeswoman for Cynthia Rowley said she is “considering” also showing at the gallery — a ground-floor, 10,000-square-foot space at 525 West 24th Street, between 10th and 11th Avenues.
The space, which was selected by the designers in conjunction with the Krier firm, can accommodate 550 to 700 viewers. It is being rented from two SoHo art dealers, Andrea Rosen and Luhring Augustine.
The site was also selected for its proximity to the Chelsea Piers, the centralized venue this season for 7th on Sixth. The designers will participate as associate members, Krier said.
“We also liked how you enter and exit,” said Tony Longoria, vice president of merchandising and operations at Todd Oldham. “The space is on the ground floor, so there’s no waiting for an elevator. There’s also a lot we can do with the stage and backdrop.”
Herrera also considered the New-York Historical Society, where Oscar de la Renta and Bill Blass will show. However, Herrera “didn’t feel right there,” said a spokesman for her company. “We were looking for a space that when you walk into it, you light up. [At the Chelsea site,] we all lit up.”
One major drawback is that Herrera will have to cut the number of guests at her show in half. She had shown at the main tent at Bryant Park, which held 1,300, the spokesman said.
Each designer will use the space on a different day. Herrera will show Nov. 3 at 11 a.m., and Oldham on Nov. 4 at 7 p.m. Tentatively, Rowley is slated to show on Nov. 5 at 5 p.m. and Dennis on Nov. 6 at 4 p.m.
There was still no word Monday on where Calvin Klein and Ralph Lauren will show their collections, or where Donna Karan will present her D line.

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