Byline: Tami M. Hardeman
Ever been cuddled up watching the tube and seen some must-have boxers or slippers? Chances are they were from Peapod, a Seattle-based company founded by Douglas Choi, that’s getting its share of promotion on popular TV shows.
Peapod is a line of “comfort clothes” that Choi designed in response to the stresses of life in the Nineties. He started the business in September 1996 as a line of hip slippers, and this year, sales are projected at $1.5 million.
“Peapod brings to mind a world that is whimsical, cozy, natural and, most of all, comfortable,” said Choi, who was a lawyer before turning to the slipper game.
Unisex boxers have been a hit as well. They feature a little more room in the seat and a slightly lower crotch because women tend to wear them higher up around the waist.
“Our boxers were designed with women in mind, yet they look great on men as well,” Choi said. Robes and pajamas are available in coordinating prints, which are updated twice a year. Among the fall prints are Roller Derby, a pastel beauty product print, and Morning Fix, a tribute to coffee.
The designs are expected to show up on such shows as “Friends,” “Mad About You,” “Melrose Place” and “Clueless.”
Wholesale prices range from $8 for boxers to $28 for pajama sets.
Peapod is now available at Tim Philbin Accessories.