REVLON BUYS BUENAS AIRES MANUFACTURER
NEW YORK — Revlon Consumer Products Corp. has acquired Bionatura, a South American hair and personal care manufacturer that sells its products primarily under the brand name Plusbelle, along with Len SA, Bionatura’s distributor. Terms were not disclosed.
The Buenos Aires-based Bionatura sells its lines in the Argentinian mass market and is that country’s volume leader in terms of shampoo and conditioner, according to Revlon.
“These acquisitions strengthen Revlon’s beauty care business in Argentina and give us additional opportunities to expand our beauty care and cosmetics business in South America,” said Joseph F. Porcelli, Revlon’s regional president for the Western Hemisphere, in a statement.