XOXO LICENSES BISCAYNE TO MAKE OUTERWEAR LINE
NEW YORK — Biscayne Apparel has signed a licensing agreement with XOXO, a City of Commerce, Calif.-based sportswear company, to manufacture a line of junior and women’s outerwear under the XOXO banner.
Biscayne, based in Clifton, N.J., said Thursday that initial shipments are scheduled for autumn 1998. The XOXO outerwear line will be marketed to “the upscale, contemporary and junior customer” and will be distributed through department and specialty stores.
XOXO, a unit of privately held Lola Inc., has signed 14 licensing agreements during the past year.
In the most recent quarter, the publicly held Biscayne Apparel narrowed its second-quarter loss to $1.4 million from $2.8 million as sales remained flat at $12.8 million. At the time, the company noted that effective June 1998, Oshkosh B’Gosh will not renew its license with Biscayne for the manufacture of children’s outerwear. As part of a strategy it adopted several years ago, Oshkosh will sell its outerwear directly to the retail market.
Biscayne manufactures Mackintosh of New England and Andy Johns women’s outerwear, M&L International children’s outerwear and Varon boys’ underwear and girls’ underwear and playwear.
In addition, Biscayne recently completed a licensing agreement with Starter Corp. to manufacture girls’ activewear, swimwear and outerwear. Biscayne also signed a letter of intent with Healthtex, a division of VF Corp., to manufacture a new collection of children’s outwear under the Healthtex name.
Separately, Biscayne announced its Mackintosh of New England unit had acquired the U.S. trademark for Chas. Macintosh & Design from Macintosh N.V., a Dutch company. The action was done to consolidate Biscayne’s rights to the Macintosh mark for clothing, and it has filed an application to register this mark in the U.S.