NEW YORK — Services for Anita J. Cerutti, a founder and president of the former Cerutti Children’s Shop here, will be held at 11 a.m. today at Our Lady of Peace, 237 East 62nd Street.
A spokesman for the family said Cerutti died Friday at New York Hospital and that the cause of death was still being determined. She was 73.
Widely known as Toni, Cerutti, with her sister, Doris, who died in 1992, opened the store in 1947. Anita handled the financial and operational aspects of the business, while Doris handled the buying.
The store closed two years ago when Anita sold the building and retired.
The Ceruttis built a reputation for providing classic, expensive children’s clothing to affluent families, including the Kennedys and the Rockefellers.
It was not unusual for a customer to pay $1,000 or more for a custom-made baby dress or ring up a $3,000 tab in one visit, though the store also sold $4 Carter underwear among its more moderate offerings.
The store also had a reputation for totally outfitting girls and boys, from infants to size 14, with everything from underwear to outerwear.
The 3,000-square-foot store, which the Ceruttis once said did over $500 in sales per square foot, was on Madison Avenue near 68th Street.
Anita Cerutti is survived by two sons, Reid Cerutti and Harlan Davidson, and a daughter, Francesca Davidson Cerutti.