Is American fashion marketing steamrolling its way over defenseless European designers? That’s the opinion of several houses here, including Yohji Yamamoto. The creative director for the house lashed out at Calvin Klein for shooting an advertising campaign over the weekend that pulled four models out of Paris for the final days of shows.
“It’s a declaration of war,” said Irene Silvagni, creative director for Yohji Yamamoto. “Four girls, including one who had already had several fittings, suddenly left Paris the day before our show.” The models involved are Audrey Marnay, Carolyn Murphy, Carmen and Maggie Rizer.
“Calvin Klein and Steven Meisel decided to shoot their advertising during the Paris collections, and that’s not fair. It’s commerce over creativity,” Silvagni added. “I think there is an education that needs to be made.”
A Calvin Klein spokesman deferred questions to the models’ various agents. “We asked if these four models would be available for us to shoot on Saturday, and we were told they were and so they were booked,” he said. “It is not the responsibility of Calvin Klein to know their calendars.”