FENDI’S NEW FACE: Since 1969, the Fendi boutique in Bloomingdale’s — the store’s oldest designer installation — has occupied its corner near the Lexington Avenue and 60th Street entrance of the New York flagship.
But that all changed last Wednesday. As part of Bloomingdale’s main floor renovation, the Fendi boutique was moved to a bright new space near the 59th Street and Lexington Avenue entrance.
To celebrate, Bloomingdale’s chairman Michael Gould hosted a boardroom luncheon for designer Carla Fendi and about 40 members of the fashion press.
“When Michael [Gould] first told me we had to move the Fendi boutique to a new location in the redesigned arcade, I was dismayed,” said Fendi at the lunch. “Bloomingdale’s was our first U.S. store, and I felt very sentimental about our boutique there. I couldn’t imagine changing something that had been in the same place for almost 30 years. But as it turns out, Michael was right.”
True Fendi fans will have little trouble locating the new shop, which features the Italian company’s recognizable, signature look of warm, blonde wood and aptly shows off the latest Fendi handbags and small leather goods.