DEMI COCO: From G.I. Jane to haute couture Coco. Publishers Weekly reports that Demi Moore has bought the movie rights to “Chanel: A Woman of her Own,” by Axel Madsen, which was published in 1990.

STATE OF MIND: “A lot of high-fashion people don’t think I’m cool because my clothes aren’t expensive enough and my models aren’t stuck-up enough. But then, having a big successful business gains you a different respect,” says Tommy Hilfiger in the October issue of Playboy, where he’s the featured interview.
In the magazine’s standard Q&A format, Hilfiger talks openly about his rock ‘n’ roll and druggie teenage years, his dyslexia, flunking 10th grade, his strong feelings about fidelity and his clean-scrubbed image.
His chief competitor gets a nod as well.
“Ralph Lauren and I are engaged in something like the Pepsi/Coca-Cola war or the BMW/Mercedes war. We’re moving fast and forward, and we’re each conscious of what the other is doing.”

JOOP PULLS: Wolfgang Joop, head of Joop GmbH, is pulling almost $1 million worth of advertising from several German magazines, including Bunte, Focus and German Elle. Joop was incensed by the harsh way a Bunte article depicted the death of Gianni Versace, referring to a “decadent and perverted world of high-class homos.”
In a letter to Hubert Burda of Burda Verlag, the magazines’ parent company, obtained by Reuters, Joop wrote, “Social envy, mixed in with infamy and verbal kitsch, is fascist style. In this environment, I see no possibility for any sort of cooperation. Neither now nor in the future.”
Joop was on vacation this week and unavailable for comment, but a spokesman for the designer said he and Burda plan to meet later this month to discuss the matter.

BATTER UP: Conde Nast Sports for Women has finally given birth. The debut issue, which hits newsstands Sept. 16, carries 105 advertising pages and is 25 percent ahead of plan, said Suzanne Grimes, publisher. Conde Nast has spent $40 million on the much-awaited launch.
The issue features advertising from the usual suspects — Nike, Reebok, Polo Sport, CK Jeans, DKNY Active and Tommy Hilfiger — as well as some less familiar names, including Roxy, a division of Quiksilver; L.L. Bean; State Farm Insurance; The Princeton Review, and Colt, as in rifles. Apparel and automotive were the two strongest ad categories.
More than 60 percent of Sports for Women’s advertisers opted for the charter rate — four ads — three of which must be used in 1997 — with a 20 percent discount, Grimes said.
As for editorial, Sally Jenkins profiles tennis ace Martina Hingis with photos by Annie Liebowitz. Columnists include Martina Navratilova and pro volleyball player Gabrielle Reece.

ALLURE’S ARTSY MOVE: After a summer shake-up, Allure is getting its house in order. The magazine has named David Sebbah as design director, succeeding Shawn Young, who resigned last month. Young’s resignation was followed by two defections in the photo department.
Most recently, Sebbah was a freelancer at British Vogue, where he worked with Robin Derrick on a redesign. Before that, Sebbah was art director for the French magazine 20 Ans and design director of French Glamour.
“He understood Allure and liked it,” said Linda Wells, editor in chief of Allure. “Some designers think Allure is messy, and we know it’s messy, but he liked it and he understood the point of it. He wants to keep the spirit, energy, wit and irreverence, but he thinks that it needs a freshening.”
In other news, Rachel Urquhart, former senior editor at Vogue, has become a writer at Allure.