BETSEY’S PROTOTYPE: Contemporary designer Betsey Johnson is slated to open a prototype shop in Manhattan’s SoHo in mid-November that won’t have the look her customers are used to seeing in her other 20 U.S. stores. She plans to open similar stores in London, Paris and Milan, but could not be specific about when or exactly where.
The 2,400-square-foot boutique, which will be at 138 Wooster Street, breaks away from the designer’s trademark pink, “girly” stores and instead is decorated with English cabbage rose wallpaper and some antiques, paintings and rugs that the designer raided from her Manhattan apartment, Johnson said.
The boutique will showcase her contemporary signature line, her Ultra collection, the year-old designer line, an accessories collection and her new jeans line, which is being tested for the current season.
First-year sales are projected at $2.5 million.
“I devoted a lot of space to making it homey,” Johnson said. “It is lush, without being unapproachable.”

TSAI’S DIGS: Contemporary designer Margie Tsai has opened a store north of Manhattan’s Little Italy.
The site, at 4 Prince Street, is an 800-square-foot space divided equally between her store and showroom and office space. Tsai had operated a design studio out of her apartment.
First-year sales plans for the store are estimated at $50,000.

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