KATA’S SUNNY SIDE: Blake Kuwahara, designer of Kata Eyewear, the house brand for Eyeota eyewear in Culver City, Calif., has designed his first exclusively sunglasses collection, Kata Sunwear.
Kuwahara is also a creative consultant for the licensed Isaac Mizrahi and the Hanae Mori Paris Lunettes collections, both by Eyeota. He was recently selected for membership in the Council of Fashion Designers of America.
Like his prescription eyewear, the sunglass collection is streamlined and modern, with subtle colors such as gray, ocher, eggplant and gunmetal and shiny finishes that brighten the face.
The colors are meant to be sophisticated and to match spring clothing tones.
The line will be available in department and specialty stores around the country beginning in December. Retail prices start at $360.
ROXY TIME: Junior surf-inspired line Roxy by Quiksilver has entered into a licensing deal for watches with GMT, a manufacturer in Englewood, N.J.
The 35 watch styles include diver watches with metal cases and either colored or metal mesh straps, transparent colored diver watches, and digital watches with alarms and chronographs.
Each comes in an unusual pine-box packaging with one of three graphic prints — a black and white photo of female surfers, a black and blue polkadot print and a Hawaiian flower print.
Lissa Zwahlen, designer for Roxy, said the imagery used for the watches is consistent with the print graphics from the clothing line, such as those used in silkscreen T-shirts or on hangtags.
“We worked really hard to connect the watch line to the Roxy image,” she said.
Zwahlen said that such elements as the color of the band or the color of the graphics on the watch face will tie in with the Roxy clothing line being shipped for the same season. Beare said the watches will be primarily sold in specialty stores and surf shops and will be in stores by the end of October. They will be shown in the Quiksilver New York showroom at 1466 Broadway. The wholesale price range is $25 to $35.