NORTON MCNAUGHTON’S NEW KNITWEAR LAUNCH
NEW YORK — Norton McNaughton, a major player in moderate sportswear, is testing a better knitwear line called Victoria D’Angelo.
The line, shipped to stores in June, is being tested in 80 doors, including Carson Pirie Scott, Dayton Hudson and Stern’s. Plans are to double the number of doors within a year, according to Hilary Carrol, vice president of sales.
First-year wholesale projections are $8 million, with expectations of building that to $30 million within a few years, said Carrol.
“We are offering the woman alternatives to constructed career wovens,” said Carrol. “The collection is extremely versatile. You can use the cardigan sweater as a jacket and coordinate it with khaki pants.”
For fall, the line includes sweaters, tunics, skirts and pants in such fabrics as silk knits and wool rayon knits. Its skirt offerings, which account for 20 percent of the line, will feature a power mesh liner, which is similar to a body shaper, she said. The liner is removable.
Skirts retail from $54 for a linen cotton number to $68 for a wool rayon knit. Jackets range from $180 to $225, while pants are $180 to $225.
Carrol hopes to expand into large sizes next year.
Victoria D’Angelo is being shown at 1450 Broadway. The Norton McNaughton moderate sportswear collections are shown at 1407 Broadway.