LUIS TO GUCCI? Gucci reportedly is close to signing photographer Luis Sanchis to shoot its spring ready-to-wear campaign. As reported last week, Mario Testino, responsible for Gucci’s image ads the past few seasons, will shoot the underwear campaign.
AD TAX: The French parliament recently passed a proposal to levy a 1 percent tax on print advertising — that includes direct mailings, catalogs and internal or marketing-driven company newspapers or magazines.
The revenues raised by the tax would help subsidize French daily newspapers, which have suffered a decrease in ad revenues. Other forms of advertising, such as telephone marketing and Internet services, would be exempt.
AACC, the French advertising agency association, has protested the proposed tax, calling it unjust and arguing that one industry shouldn’t be taxed to subsidize another. The AACC warned that with industries now competing globally, the proposed measure would encourage French companies, from printers to ad agencies, to source production outside the country.
VOGUE’S RUSSIAN DEAL: Conde Nast International said Thursday it will set up a wholly owned subsidiary in Russia to launch Vogue there in mid-1998.
As reported, the company previously had planned to enter the Russian market through a joint venture with Russian publisher SK Communications. That plan has been scotched.
The Russian subsidiary will be overseen by Bernd Runge, the new president of Conde Nast New Markets Europe/Africa. He is hiring staff for the operation.
BEEFING UP: Teen People, making its debut in February, has named several top editors. Amy Paulsen is executive editor; she had been deputy editor of TV Guide. Hayley Hill is fashion director. Most recently, Hill was a freelance fashion stylist. Mary Rose Almasi has been named beauty and fitness editor. Previously she was a senior editor at Teen.