THE CK WAY
NEW YORK — A CK ad come to life. That’s how a number of guests described Calvin Klein’s recent presentation of CK and CK Jeans. Klein rented out a huge studio in the meatpacking district, where he lined up 69 new models decked out in his women’s and men’s CK lines. The clothes looked great: tailored pieces, Ts, sexy-smart swimwear and terrific jeans, including “lami-max” coated denim.
But the clothes weren’t the only news. Calvin’s teen chorus line looked fresh-faced and wholesome. “The look isn’t squeaky clean, but it’s not grungy, either,” said Gabriella Forte, president and chief operating officer of Calvin Klein. “The look is healthy youth, of people who take care of themselves. The whole mood around the country is one of positiveness, of wanting to look pretty — relaxed pretty.”