GENEVA PROMOTES KRIETE: Geneva Watch Co., maker of Luger Swiss and the licensed Kenneth Cole fashion watch collection, has promoted Charles Kriete to president, a new position. He had been vice president since joining Geneva a year ago.
That post won’t be filled.
Kriete has overseen the development and successful launch of the Kenneth Cole watch line in department stores nationwide and developed the concept for the value-priced Luger Swiss line, which is sold to jewelers and fine jewelry departments around the country.
Kriete joined Geneva, which is a wholly owned subsidiary of FADA Industries, based in Long Island City, N.Y., from the president’s post at the now-defunct CSC Time.
He also has had senior positions with Gruen and Seiko in his 20 years in the watch industry.

ON JAPAN TIME: Anna Sui will launch her first watch collection exclusively in stores in Japan Oct. 24.
The collection is being produced under a licensing agreement between Isetan, Sui’s master licensee in Japan, and Seiko.
The 15-model collection for fall shows Sui’s penchant for antique looks.
The pieces, which will retail from about $166 (20,000 yen) to $275 (33,000 yen), range from models with cut-crystal trim to a group of pendant watches.
Some styles have purple, black or red grosgrain ribbon bands.
According to a Seiko spokeswoman, 20,000 pieces are expected to be sold in the first year through 47 department and specialty stores and the two Anna Sui boutiques in Japan.
There are no plans to roll out the collection in the U.S., said Rod Kosann, president of Anna Sui.

ESPRIT EXPANDS WITH EGANA: Apparel maker Esprit, based in San Francisco, has licensed Egana International to manufacture, distribute and market worldwide Esprit costume jewelry for men, women and children.
Egana currently holds the license for Esprit Timewear in 31 countries.
The jewelry collections will be marketed as companion items and look similar to the watch line.
They will make their debut in Germany for spring 1998 and then be rolled out to the U.S. in fall 1998, according to Birgit Kelley, Esprit International’s managing director.
The collection will be manufactured in Egana’s factories around the world.
An Egana spokeswoman said prices were not yet final, but it was safe to say they would be comparable to prices of the watch line, which retails from $50 to $150.
Themes for the jewelry will be friendship and relationships, and one segment will focus on shared pieces, according to Julio Espada, Esprit’s design director.
“The collection will focus on pieces that you want to wear all the time, rather than just for a particular outfit,” said Espada.
Besides making watches, Egana has well-established jewelry manufacturing and distribution operations and has 22 international brand names for watches and jewelry in 80 countries.

ETTINGER TO WORLD GOLD: Robin Scheer Ettinger has joined the World Gold Council as vice president of U.S. jewelry. She succeeds John Calnon, who left the council in June 1996.
Ettinger will oversee strategic planning and implementation, the development of retail partnerships, research studies on consumer buying patterns and gold sales at large.
She will report to Michael Barlerin, regional chief executive for the Americas.
Prior to joining World Gold, Ettinger was director of marketing for the store division of Liz Claiborne, after being director of strategic marketing for the apparel manufacturer.

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