TEAM GIORGIO: Giorgio Beverly Hills has reportedly signed a letter of agreement to market a fragrance with designer Mossimo. This will be the first time Giorgio has launched a licensed product.
According to sources, the company is undecided about whether the product will be for men, for women or unisex. The new scent is slated to hit the stores in fall 1997.
Mossimo Inc., an activewear and sportswear manufacturer based in Irvine, Calif., made an initial public stock offering in February and after its first day of trading, closed at 25, seven points above its offering price.
The company sold three million shares to raise $54 million before underwriting costs, while Mossimo Giannulli, its founder and president, sold one million shares, to raise $18 million. The stock closed at 32 3/4Thursday.
Giorgio reportedly has signed another fragrance licensing deal, though the unnamed licensor apparently is not a designer. No launch date has been set.
Executives at Giorgio declined to comment on the reports.
SAKS SELLS: The promotional spotlight was aimed at color cosmetics this week at Saks Fifth Avenue. In a week-long event that began Sunday, Saks’ beauty advisers have been giving makeovers, makeup artists — among them, Trish McEvoy and artists from Chanel and Christian Dior — have made in-store appearances and a raffle for a gift basket valued at $1,000 has been held at each Saks store across the country.
A number of vendors, including Carita, Chanel, Estee Lauder and La Prairie, have been promoting products sold exclusively in the chain.
A LOOK AT LALIQUE: Marie-Claude Lalique, the president and principal designer of the crystal company founded by her grandfather Rene Lalique, was at Bergdorf Goodman Tuesday signing bottles of her signature fragrance.
Although company officials declined to disclose numbers, Yves Coleon, president of Lalique US, said that during Lalique’s two-hour appearance, Bergdorf’s did the equivalent of “six months of business in one day,” noting “several” of the 20-oz. eau de toilette bottles, which retail for $2,750, were sold. Items range from a 1.4-oz. perfume for $575 to a scented soap for $390 and a dusting powder for $550.
Company officials said a bottle with Lalique’s signature quadruples in value on the open market.