ARDEN OVERSEAS: Peter Midwood has been appointed international executive vice president and general manager at Elizabeth Arden. Midwood, who will report to Peter England, Arden’s president and chief executive officer, will be based in New York and will be in charge of Arden’s business outside the U.S. Formerly, Midwood was sales director for Van den Bergh Foods, a division of Unilever. Lars Stork has been named vice president and general manager for Europe, succeeding Michael Brillhart, who resigned in June. Stork, who was commercial manager in Europe, already had assumed Brillhart’s responsibilities. He will stay in Geneva and report to Midwood.

NAUTICA’S NEW VOYAGE: With the ink barely dry on its acquisition of the Nautica license from Halston Borghese, Paul Sebastian announced it will introduce a Nautica women’s fragrance in early 1997 and a second Nautica men’s scent in summer 1997. The company hopes to capitalize on the debut of the Nautica women’s clothing collection, which is scheduled for this fall. Alan Greco, president and ceo of Paul Sebastian, declined to disclose more information about his plans for the Nautica license. David Chu, Nautica’s designer and president, was out of the country and unavailable for comment.

FACE VALUE: Designer Cynthia Steffe has teamed with makeup vendor and retailer Face Stockholm to create cosmetics in conjunction with Steffe’s fall fashion line.
The colors first will be used on the models in Steffe’s show March 28. In the fall, the Cynthia Steffe/Face Pak — a cosmetics case containing a foundation, blush, three eye shadows, a lip gloss, a lipstick, a lip pencil and nail polish — will go on sale in the two Face Stockholm boutiques in New York, and possibly in Barneys New York and Marshall Field’s.
Packs with the nail polish will retail for $80; packs without will sell for $75. The products also will be sold separately.

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