NEW YORK — Joseph Tomaselli has been named senior vice president of the newly established Disney Sourcing Organization, a division of The Disney Store. In this new post, Tomaselli, 49, is based at the company’s corporate headquarters in Glendale, Calif.
He reports to Tom Heymann, president of The Disney Store-Worldwide, and Paul Pressler, president of Domestic Disneyland Attractions in Anaheim, Calif.
Disney Sourcing encompasses the Disney Trading Co. as well as its four offices in Hong Kong, Singapore, Taipei and Bangkok. Tomaselli will be responsible for sourcing nonlicensed apparel and hard goods that are sold in 400 Disney stores in North America.
Tomaselli, a former executive vice president of merchandise at Mervyn’s, was most recently a private consultant who specialized in merchandise sourcing.

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