OLDHAM’S NEW STORE FITS WELL WITH HOLLYWOOD NEIGHBORS
Byline: Michael Marlow
LOS ANGELES — Todd Oldham’s new 1,100-square-foot store here on Beverly Boulevard between Fairfax and La Brea Avenues has got the Hollywood glitz.
It has a huge marquee and tall front windows, and on the inside, six glass chandeliers, hand-painted mosaics and floors plastered with pages from 40 vintage books. There’s also an imposing 60-inch television monitor on a wall above the cash registers showing clips from Oldham’s fashion shows and old movies. The store carries Oldham’s designer collection, his Times Seven secondary line, as well as jeans and shoes, and hand-woven backpacks, as well as some gifts and accessories from other suppliers.
Oldham will be the featured designer for the Aids Project Los Angeles annual spring fashion fund-raiser, this year at Bergamont Station in Santa Monica.
Oldham also operates a freestanding boutique in New York and is looking for a site for a small store in the South Beach section of Miami to sell jeans and the lower-priced Times Seven label.
“I think for beach areas or college towns we can have good success with pulling together these cozy sorts of lower-priced aspects,” Oldham said.
Bestsellers from the collection include the bright tile polyester gabardine print dress, at $400 each; the powder blue rayon crepe jacket, at $800 each; Times Seven bestsellers include a photo-print tight polyester knit T-shirt for $80, and tight polyester knit cap-sleeved shirt for $120.