RALPH GETS KRAFT: If it works for Calvin, can it work for Ralph?
Neil Kraft, who oversaw the high-profile Kate Moss/Marky Mark and CK One campaigns for Calvin Klein, has joined the agency handling Ralph Lauren’s advertising.
Kraft has been named senior vice president and creative director of Carlson & Partners, the ad agency for Polo/Ralph Lauren for the last 17 years. Kraft will be involved in all Ralph Lauren business, as well as the launch of Polo Jeans this fall.
Lauren reportedly will spend $20 million over an 18-month period on the Polo Jeans print, TV and outdoor campaign.
Most recently, Kraft was a creative consultant at Elizabeth Arden. Before Arden, he was senior vice president of advertising and creative services at Calvin Klein’s in-house ad agency, but left soon after the arrival of Gabriella Forte, Klein’s president.
BUZZ BUZZ: In a move that left Los Angeles media watchers’ mouths agape, Buzz magazine publisher Susan Gates quit abruptly Tuesday, following what editor-in-chief and new publisher Alan Mayer called “a good faith disagreement” about the magazine’s direction.
For several months, rumors have been surfacing about tension among Gates, Mayer and Buzz president and chief executive officer Eden Collinsworth, the three of whom founded the magazine in 1990. It has grown to a paid circulation of 110,000. Although Mayer would not discuss the reasons behind Gates’s departure, she is believed to have been forced to resign because of her resistance to Buzz’s expansion plans. The magazine is already on line and has an agreement with St. Martin’s Press for a series of Buzz books. Gates couldn’t be reached for comment.