MEMO PAD

MCDEAN TO SHOOT CALVIN? Is Calvin Klein getting restless? According to market sources, he’s hired hot British photographer Craig McDean to shoot his CK women’s and men’s campaign, a job previously filled by Steven Meisel.
Klein is also in conversations with Richard Avedon about a TV commercial.

K.D. FOR MAC? k.d. lang will reportedly join Ru Paul as a spokesperson for MAC Cosmetics. MAC is opening a store on Spring Street in New York this month. Officials at Estee Lauder Cos., MAC’s parent, couldn’t be reached for comment on the lang report.

TINA’S TIME: Tina Turner turned up in Hollywood this week, shooting the new Hanes Hosiery commercials on a back lot at Paramount. As expected, Hanes, a division of the Sara Lee Corp., signed a two-year deal with Turner to be a spokeswoman for its Smooth Illusions, Silk Reflections and Resilience brands. Designed by the Arnell Group, the fall campaign was photographed by Peter Lindbergh. Turner will be featured in TV commercials as well as outdoor and print ads. Hanes executives declined to comment on the cost of the campaign.

BUILDING HOUSE: Pat Beh Werblin, senior director of public relations and special projects for Polo/Ralph Lauren, will join House & Garden as director of public relations, effective April 8.

KARAN’S PAGE STOPPER: Donna Karan will keep a high profile for spring, perhaps in anticipation of another run at a public offering.
She’s quadrupled her beauty budget this year to $10 million and has taken a risquA new direction with her women’s beauty ads.
“To Donna, it’s all about the woman’s body,” said Trey Laird, senior vice president, director of creative services and advertising. “She’s so much into sensuality and body language.”
The ads, shot by Herb Ritts, feature closeup views of a naked CarrA Otis’s backside. “We wanted somebody sensual and womanly,” said Laird.
The campaign, for fragrance and bath and body products, will run in such magazines as Vogue, Harper’s Bazaar, W, Vanity Fair, Allure and Cosmopolitan, Martha Stewart Living, Glamour, New Woman, The New Yorker, Essence and In Style.
In another development, Karan will provide clothing for the premiere of William Shakespeare’s lost play, “Cardenio,” which will be produced by Musical Theatre Works at the Linhart Theatre, 440 Lafayette St., New York. The play runs March 13-30, and the cast will wear such Karan essentials as her leather trench, skinny pants, blazers, turtlenecks, suits and gowns. This is obviously not a period piece.

FEBRUARY A DOWNER: Magazines ad revenues in February for apparel, footwear and accessories declined 3.2 percent to $50.7 million, while ad revenues for toiletries and cosmetics fell 7.5 percent to $65.6 million, according to the Publishers Information Bureau.

FEENEY’S NEW POST: Joan Feeney has been named editorial director of CondeNet and will direct the company’s current on-line enterprises, Epicurious and Conde Nast Traveler Online. She’ll also develop new editorial products for the Internet. She had been founding editor in chief of Epicurious, the food and wine site that incorporates material from Gourmet, Bon Appetit and other Conde Nast titles. Feeney reports to Sarah Chubb, director of CondeNet.

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