CASSINI DOES DAYWEAR: Designer Oleg Cassini is getting into the daywear action for Mother’s Day.
The first line of daywear bearing the Cassini Intimates by Oleg Cassini label was introduced at the transition-early fall innerwear market, which continues in New York this week.
First-year sales projection is $650,000, said Lynn LaCava, president of the Cassini intimates operation. The collection is being produced by Bentley Fashions Inc., a company started by several investors in spring 1995. A collection of Cassini sleepwear and at-homewear, which was unveiled in November, also is produced by Bentley.
The daywear consists of three groups: a Chantilly lace-trimmed group of nylon, rayon and polyester crepe satin that is static-free and two woven polyester groups that have the look and feel of washed silk — one group is trimmed with cut-out, cross-dyed leavers lace, and another group features tonal stretch lace of nylon and Lycra spandex.
Colors include black, white, apricot, beige, pale peach and bronzed rose. Styles include bodysuits, half-slips and full slips, and camisoles and tap pants.
Wholesale prices will start at $9 for tap pants and go to $23 for a chemise.
Both the daywear and sleepwear and at-homewear are being shown at the Cassini Intimates showroom at 183 Madison Ave.
CALLING ALL DREAM LOVERS: Host For Her is launching a licensed line of updated sleepwear called Dream Lover by Michael Dodson for early fall deliveries.
The line features boxers, sleep shirts and pajama sets, primarily in plaids and novelty prints, which will include motifs of milk and cookies, buttons and bows and socks and shoes. Fabrics include yarn-dyed flannels, woven cottons and cotton knits.
“The line is targeted at younger, more contemporary customers in the 18-to-40 age range,” said Bill Ryan, vice president of sales at Host. Ryan would not give a sales projection.
Distribution is aimed at department stores.
Wholesale prices will start at $5 for boxers and go to $16 for pajamas.
The Dream Lover line, which is designed by Michael Dodson and merchandised by Marianne Downes, will be shown at the Host For Her showroom at 183 Madison Ave. Dodson, who has been known primarily in the men’s sleepwear field, designs a men’s line called Mike & Mike.
INTAPP’S NEW FIGURES: Intapp Group, a three-year-old daywear firm in New York, is previewing this week a new line of contemporary shapewear called Go Figure. The line will be officially launched in March for early fall selling.
The first-year sales projection is between $1.5 million and $2 million, said Jerry Gagliardi, vice president of sales.
There will be two groups of nylon and Lycra spandex: Pretty Shapers, which will have seven light control styles, and Super Shapers, with six heavy control items.
Styles in each will include high-waisted bike pants with a tummy control panel, half-slips with built-in panties, leggings with tummy control panels, and a variety of bodysuits in lace soft-cup styles, as well as with built-in underwire bras.
Wholesale prices haven’t been set, but should be between $7.75 and $16 for the light control group, and $9.75 to $18 for the heavy control group. Colors are black and white.
The Go Figure line is designed by Rosemary Goris-Karnes, senior designer for Intapp.
“Reaction has been especially strong to the light control group, because it’s not traditional foundations merchandise,” said Gagliardi.
TREND ALERT: June Roche, longtime fashion director of Milliken & Co., will begin her annual innerwear and swimwear workshop sessions this week. The workshop covers hot trends currently happening in Europe — as well as an overview of what’s in store over the next several seasons.
Roche’s workshop will include a slide presentation of runway and street fashion, store displays and models who will wear items that represent specific trends.
Three workshops — aimed at retailers, designers, manufacturers and the media — will be held at the fourth-floor theater of the Milliken offices in New York at 1045 Sixth Ave. They are set for Wednesday and Friday and for Jan. 24. For information, call: (212) 819-4210.