LEVY LANDS HOOK LINE: Lou Levy & Sons Fashions has signed a licensing agreement to produce and market outerwear under the J.G. Hook label. Bromley Corp. had held the license for the past 12 years.
The line is expected to generate sales of $7 million to $10 million in 1996, said Neil Haimm, president of Lou Levy’s Donnybrook division, who is also involved in the Hook venture.
The better-priced Hook line will feature an expanded wool collection plus an array of active outerwear.
“Our expertise in wool coats should enhance the Hook presence in that category,” Haimm said.
The Hook collection will be produced domestically and in Ukraine and Eastern Europe, where the firm has extensive production capacity.
DOLLARS FOR DRESSES: Nina Piccalino, a Los Angeles-based moderate dress maker, is donating 1 percent of the sales it gets during the January market at its New York showroom to the Make-a-Wish Foundation, a children’s charity.
Laura Goldwasser, vice president of sales for the 15-year-old firm, said the company hopes to raise about $5,000. She said the firm tries to stage special events during key market periods at its showrooms, at 1400 Broadway in Manhattan and at the California Mart in Los Angeles, to make buyers’ trips more interesting. In the past, the company has provided entertainment including psychics, magicians and aromatherapists.
RENA’S BLOWOUT: Rena Lange racked up $320,000 in a trunk show last Tuesday and Wednesday at Bergdorf Goodman. Of that total, $50,000 was from spring stock, and the rest was special order. Among the hottest styles were a navy short-sleeved wool crepe suit with detachable collar and cuffs, which sold 18 units at $1,540; a navy wool crepe suit with red grosgrain trim, which sold 20 at $1,650; a honeycomb wool suit in yellow or green, selling 16 units at $1,925, and a peach short-sleeved checked linen suit, selling 16 at $1,520.