FERRAGAMO HAS A BLOWOUT CALIF. GRAND OPENING
COSTA MESA, Calif. — Salvatore Ferragamo has launched a grand, 6,000-square-foot store here with a wide glass facade, two double-door entrances, state-of-the-art lighting and a plan to do $7 million in sales its first year.
The store, opened in the giant South Coast Plaza shopping center, is situated in the most upscale wing, between Barneys New York and Escada, and across from Bulgari.
Two weeks ago, Ferragamo threw a party and fashion show in a tent outside the store, attended by 500 members of Angelitos de Oro, a Big Brothers and Big Sisters organization, which received a $10,000 check from Mossimo Ferragamo, president of U.S. operations.
Calvin Klein, Tiffany, Cartier, St. John and Emporio Armani have all been tenants in the shopping center for at least a couple of years, but Ferragamo’s entry was delayed due to a major internal reorganization, which pushed back other store projects, too. Now the company is poised for expansion, Ferragamo said. The firm is building a 14,000-square-foot Manhattan store, scheduled to open this fall on Fifth Avenue between 52nd and 53rd Streets, which will replace some of Ferragamo’s space in the Trump Tower.
The South Coast Plaza store has rectangular spaces and clean lines, and sparingly showcases merchandise in an uncluttered environment, displaying only a couple of items in each style.
The design matches the look of Ferragamo’s European stores, with Italian granite floors and a granite facade, leather seating and custom-made Italian rugs for each sales area, according to Michael Ratner, president of Richter & Ratner Contracting Corp., which is working on Ferragamo’s Fifth Avenue unit.
At the South Coast Plaza store, “lighting was a big issue,” Ratner said, explaining that in addition to directional lighting focused on the merchandise, there’s a layer of fluorescent “uplighting” under the wood ceiling that shines through and washes the entire ceiling to create a bright, even ambience. “It’s unlike anything else,” Ratner said.