HOME ON THE RANGE
Byline: HOLLY HABER
DALLAS — The folks at Double D Ranchwear in Yoakum, Tex., figured out another stylish way to use their prints and velvets besides fashion.
At this market, the company will introduce a collection of home accessories, including pillows, jewelry bags, duvets, quilts and throws, sewn from the exclusive fabrics. The women’s sportswear company has always developed its own fabrics, but until now they were used only for apparel. “We want the whole line to look very antique and vintage,” explained Cheryl McMullen Matusek, the designer and a former interior decorator. “We’re taking some of the basic concepts from the apparel line to start the home collection.”
Like the firm’s sportswear, the home line will look to the past and the West for inspiration. A red and black cotton bandanna print, for example, copies a 19th-century French pattern. One quilt is appliqued with images of teepees, cowboys, Indians and deer, and there are Victorian-style “crazy quilts” patched from a mix of fabrics. The Americana influence long seen in Double D’s fashion will also turn up in washed denim fabrics and flag motifs.
A popular Double D dress embellished with antiqued silver studs inspired a series of studded-edge rayon velvet pillows in a variety of colors: bark, hunter green, capri blue, black, wheat, ruby and pomegranate.
Matusek has a degree in interior design and worked in the field for six years before starting Double D Ranchwear. She’s creating the home collection with Leslie Light, who is also in charge of its sales.
Light was a founding partner in Henry & Harvie traditional sportswear here, but she sold her interest in the firm earlier this year. She is also a freelance artist.
They will create a bedroom vignette with the collection for their showroom here during Mega Market and then exhibit the line at the New York Home Textile Show, April 20-23 at the Jacob K. Javits Convention Center.
Light figures they are entering the home furnishings market at a ripe time. “People want their home to be their nest, and they want to entertain there instead of eating out,” she said. “We find people want to change their bed accessories with the seasons.”