A LULU OF A LINE: Intime of California will introduce a plus-size line of contemporary and bridal sleepwear under the LuLu label for early fall.
Gilda Ross, vice president of sales, projects first-year volume of $1 million.
“The line is for the plus-size woman who wants fashion — not grandma-looking sleepwear,” said Ross.
Sizes are 1X to 4X. Wholesale prices are expected to be $13.75 to $23.50.
There are camisoles and coordinating tap pants, long pajama sets, night shirts and three styles of sleepgowns — a mini 32-inch style, a 47-inch ballet-length that hits mid-calf and an ankle-length style.
Fabrics are polyester charmeuse, 15-denier and 40-denier nylon tricot, box-clipped polyester chiffon, and allover nylon and Lycra spandex lace. In addition to black, white and ivory, colors include aubergine, teal, red and royal blue. A petite leopard print also will be featured. There are special treatments like lace trims and embroideries.
The collection will be shown in New York this week at the Intime of California showroom at 180 Madison Ave. The Los Angeles-based firm also will show its average-size line of contemporary and bridal sleepwear under the Collection by Intime of California label.

BAMBOO SHAPES UP: Bamboo Lingerie, known primarily for its novelty bras, panties and cotton knit sleepwear, will launch its first line of shapewear at this week’s New York market.
Styles will include a firm-control body briefer with a built-in underwire stretch cup bra; an all-in-one, high-cut control brief and waist nipper, and a contouring control brief. A coordinating underwire bra is available.
Each style of nylon and Lycra spandex will be done in three prints: pastel floral, snakeskin and leopard. The two animal prints come in silver and black, and gold and black. There also is a black flocked pattern.
First-year sales are expected to hit $1 million, said Marie-Helene Miller, owner and president.
The shapers — as well as better-price bras and panties by Bamboo, a line of moderate daywear and bras and panties by Helene, and Bamboo for Girls underwear — will be shown at the new Bamboo showroom at 180 Madison Ave. The seven-year-old company was formerly located at 167 Madison Ave.

BODYSLIMMERS TAPS FISHMAN: Bodyslimmers Inc. has named Justin Fishman to the new post of senior vice president. Fishman will oversee all department and specialty store accounts, as well as the shapewear firm’s mail-order business. He reports to Nancy Ganz, president and owner.
Fishman was most recently vice president of sales from 1995 to 1996 at Kikit, a New York sportswear firm. He was previously president of Corniche, a jeans maker, for six years, and had been executive vice president of sales for Sergio Valente sportswear for four years.

PARISA NAMES MUNNICH: Hans Munnich, a 30-year veteran of the foundations industry, has been named vice president of sales at AFR International, a new post. AFR, based in Van Nuys, Calif., manufactures bras and shapewear under the Parisa label, as well as private label.
Munnich reports to Amir Moghadam, president and chief executive officer. He will be responsible for all marketing and sales for the Parisa brand.
Munnich had formerly been West Coast sales manager for the Eileen West foundations unit of San Francisco Mercantile Co. for three years. Before that, he held sales positions at Maidenform, Formfit Rogers and the Vassarette division of Vanity Fair Mills.

FELINA’S NEW DESIGNER: Carol Otani has joined The Felina Co. as a designer of private label and branded bras by Felina.
Otani was most recently head of design for three years at Olga Co., the Van Nuys, Calif.-based subsidiary of The Warnaco Group. She joined Olga in 1989. Earlier, she served in various design posts at the Lily of France division of Bestform Foundations, and the Vassarette unit of Vanity Fair Mills.
Otani reports to Robert Zarabi, president and chief executive officer of the Chatham, Calif.-based firm.

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