BADGLEY MISCHKA: THE HEAT IS ON
Byline: RUSTY WILLIAMSON
DALLAS — The night was cold and the dresses were hot at a Badgley Mischka fashion show at Lily Dodson not long ago.
Nearly 50 guests braved sub-zero wind chills to attend the show and meet Mark Badgley and James Mischka at the store in Highland Park Village.
Things heated up inside thanks to the champagne and the parade of 60 sexy dresses that slinked down the runway, including a sizzling group of black lace cut-out styles that got lots of attention.
The spring collection rang up sales of $65,000 at a trunk show the day after the fashion show, according to Bill Dodson, president of Lilly Dodson.
Bestsellers included the lace cut-out group and the bare and elegant white group. Prices were mostly $1,500 to $3,000.
Badgley Mischka, which is owned by Escada, has a following across the U.S. with celebrities and the young, rich crowd.
That’s one reason Bill Dodson was so anxious to hang the collection in the Lilly Dodson store.
“Dallas is a wonderful city in which to dress up,” said Badgley. “Women are not scared to show a little opulence.”
The duo’s signature streamlined glitz will continue for fall, said Mischka, adding that bright colors and body-conscious shapes will star.
Badgley Mischka hit $10 million in sales last year, and the designers are projected to finish “well ahead” in 1996.
After departing Dallas, the duo headed for Los Angeles, where they cohosted the E! Entertainment network’s coverage of the Golden Globe Awards along with Joan Rivers.
Not only did Badgley and Mischka provide commentary, but their own styles were worn by several celebrities at the awards, including Jessica Lange, Kelly Preston, Courteney Cox, Teri Hatcher and Leah Thompson.