BG GETS POMELLATO

Byline: Alessandra Ilari

MILAN — Pomellato, a Milanese manufacturer known for its chunky gold jewelry with large colored stones, will make its first inroads into the U.S when the collection makes its exclusive debut at Bergdorf Goodman on Nov. 29.
“The U.S market is demanding and dangerous, but sophisticated and fashion-forward.” said Marco De Giorgi, general manager. “This is the first time we’ve approached the American market but I think our product will be well-received.”
Rise Gerber, Bergdorf’s fashion coordinator for accessories, said the current resurgence of interest in bold gold jewelry that makes a statement but has a twist of color, made this perfect timing for the addition of the Pomellato line.
“Pomellato has been around for a long time and is something we’ve watched carefully,” she said. “In the last year they’ve made a tremendous effort to update their collection and image.”
The collection is entirely handmade in Pomellato’s 27,000-square-foot design and production space in Milan. The firm was founded in 1948 and has also been known for its innovative closures and chains. The use of large, chunky stones was introduced in the early Nineties.
Pomellato specializes in red garnets, aquamarine, tourmaline, topaz and iolite, predominantly in cabochon cuts and mounted on either yellow, white or red gold.
Gerber said Bergdorf’s will offer two groups. The bold signature line includes rings, necklaces, earrings and bracelets, retailing from $2,000 to $15,000. The more contemporary Dodo line — named after the extinct bird — is designed to appeal to a more contemporary customer with a taste for whimsy, Gerber said. It includes mostly pendants and necklaces with animal charms and retails from $125 to $450.

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