ACTIVE, MTV TALKING ABOUT A ‘GRIND’ LINE
NEW YORK — Active Apparel Group is in talks with MTV to produce and distribute a licensed line of unisex bodywear and activewear bearing The Grind label, said Rita Cinque, executive vice president of Active Apparel.
Cinque said details should be finalized in early April.
“There are millions of MTV viewers to sell these products to. We expect it to be very big for us — probably our biggest venture yet,” said Cinque.
The bodywear, which is expected to be sold on MTV in late fall, will be done primarily in solids in blends of nylon and Lycra spandex and cotton and Lycra, said Cinque.
Confirming the talks, Glen Ellen Brown, vice president of consumer products at MTV, noted the line is to be inspired by “The Grind,” a daily dance show on MTV, which is “a very successful franchise for us.”
Brown said a third Grind workout video will be introduced later this year, in which the licensed active and bodywear items will be showcased.
In other developments, Active Apparel, which manufactures women’s activewear and bodywear under the licensed Everlast Woman and Converse brands, reported sharp gains this week in profits for the year ended Dec. 31.
Earning rose to $845,079, or 37 cents a share, from $54,679 a year ago, with gross margins improving to 33.2 percent of sales from 26.1 percent.
Sales climbed 30 percent to $14.8 million from $11.4 million.
The firm went public in May 1995, fetching $6.40 a share to raise $4 million. The stock closed Wednesday at 14 41/64, up 1/64 in over-the-counter trading.