SAFE SOCKS: Thanks to Nicnat Inc., a new South Miami-based sock manufacturer, the sweat set can now concentrate on their buffing instead of their belongings.
New cotton, nylon and elastic athletic socks called Sock-et are designed with a hidden pocket in the cuff to hold keys, cash and identification while exercising. Nicnat will unveil Sock-et during next month’s National Sporting Goods Manufacturers Association Super Show in Chicago.
First-year projected wholesale volume is at least $500,000, according to Maria del Valle Mas, the 30-year-old president of Nicnat and designer of the patented product. The socks will be offered in adult, junior and children’s sizes, and will wholesale for between $4.33 and $4.50 a pair.