NEW YORK — Kenneth Watson, Kmart Corp.’s executive vice president of marketing and product development, has resigned “to pursue other interests in marketing and specialty retailing,” the company said Monday.
Watson joined Kmart in 1994 to help Kmart overhaul its advertising and marketing and was recruited by former chief executive officer, Joseph Antonini. A successor is not being sought. Watson’s responsibilities will be handled by Larry Davis, vice president, advertising, who will oversee marketing, and William Underwood, senior vice president, vendor and product development.
Watson introduced Kmart ads with actresses Rosie O’Donnell and Penny Marshall last fall, which were regarded as successful. However, his resignation was not unexpected, considering that his role diminished under Kmart’s new chairman and ceo, Floyd Hall, and Warren Flick, president of U.S. stores.

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