TTI’S FIRST HALSTON LINE UNVEILED
Byline: Patricia Reynoso
NEW YORK — Despite the economic woes sweeping the moderate market, there are some bright spots, as evidenced by TTI Apparel Group’s recent showing of its many lines, including its first Halston sportswear collection since the company acquired the license last year. The December walk-through presentation in their showroom here — an unusual event for a moderate company — was complete with informal modeling and a catered buffet lunch for the press.
The privately owned TTI, which says its annual sales are around $300 million, manufactures numerous collections, including Airport, a junior line; All Dressed Up, a new line of related separates for the junior to misses’ markets, and the licensed Richard Simmons Collection of plus-size sportswear. The firm also manufacturers private label merchandise. While TTI is not the first company to offer the Halston name to the moderate sportswear market — J.C. Penney carried Halston 3 about 10 years ago — it has given its Halston collection a definite career slant, with tailored jackets, vests and fluid pants. The line is targeted to department and specialty stores. Retail prices for the Halston line are in the upper-moderate zone. Jackets range from $55 to $75, and pants range from $34 to $55. “We want our customer to dress very elegantly at the right price,” says Maxine Boorstein, vice president of marketing for TTI Apparel Group. “After all, Halston wanted to dress America.”
The first-year sales projections for the Halston collection in 1996 are in excess of $10 million. Future plans include expanding the Halston name into activewear, casualwear and sleepwear.