SIRENA TO MAKE CLAIBORNE SWIMWEAR
NEW YORK — Liz Claiborne Inc. has agreed in principle to license Sirena Apparel Group, El Monte, Calif., to produce swimwear under the Liz Claiborne and plus-size Elisabeth labels.
Over the last few years, Liz Claiborne has included some swimwear as part of its casual offerings. But the deal with Sirena will mark Claiborne’s first major plunge into the category. The lines are expected to reach department and specialty stores starting with shipments in October 1997.
Wholesale prices for the two lines are expected to range from the high 20s to high 30s.