SCAASI: $50,000 AT SAKS BRIDAL
Byline: Dianne M. Pogoda
NEW YORK — It was a Valentine’s Day week to remember for prospective brides in California, as Arnold Scaasi helped them pick out their wedding dresses.
Scaasi, the “special guest” designer, helped open bridal salons at two Saks Fifth Avenue stores, ringing up $50,000 in sales in two days. The shops, dubbed The Wedding Dress at Saks Fifth Avenue, opened in Beverly Hills on Feb. 13 and South Coast Plaza in Costa Mesa on Feb. 14. Each is 2,200 square feet.
The stores are merchandised and operated by I. Kleinfeld & Son, the celebrated Brooklyn bridal emporium. These are the third and fourth shops that Kleinfeld’s runs with Saks. The others are in the flagship, here, and in Phipps Plaza in Atlanta.
“They still all say they want to look like fairy princesses,” Scaasi said. “They’re definitely going for full-skirted dresses, formal, but younger, with a barer look.”
Anne Barge-Clegg, manager of The Wedding Dress, said this was “one of the strongest collections Scaasi has ever done.”
Two bestsellers emerged from the collection, labeled Scaasi Bride for Eva Forsyth. Eight orders were taken for a white satin princess dress with a low neckline and gold bugle bead embroidery on the bodice, hem and train at $2,700. Five brides-to-be purchased tulle halter dresses embroidered with stones, pearls and silver beading on the bodice at $2,100.
Kleinfeld’s and Saks are considering adding more Wedding Dress salons, but no sites have been confirmed.