NEW DUO FOR MAKLIHON
Byline: Janet Ozzard
NEW YORK — Maklihon, a private label manufacturer here, is reviving one label and adding a new one to its brand mix.
Under the guidance of Zenith Arreglado, who joined the company in October to develop projects, Maklihon is bringing back its Jenni Max bridge label and adding Mak New York, a line of basic knitwear.
“For Jenni Max, I took the best of what Russell [Bennett, the sportswear designer backed by Maklihon] has done, and the best styles that we had done, and put them in garden variety fabrics like wool crepe, gabardine and broadcloth,” said Arreglado. “The only thing that’s not so garden variety is a little bit of stretch.”
Arreglado said her stepdaughter was an influence on the line.
“She works at Shearson Lehman and she likes clothes, but she can afford $300 or $400 for an outfit, no more,” said Arreglado.
In the revived Jenni Max line, wholesale prices run from $82 to $105, with bottoms at $45 to $65 and underpinnings at $29 to $39.
“The key thing for this economy is to give people a reason to buy,” said Arreglado. “I can do that and offer the stores private label prices so they can make money. The looks include a double-breasted and a single-breasted jacket as well as a four-button jacket with overstitching; a classic and a slim trouser; 21-inch and 24-inch skirts, as well as a wrap skirt. In the stretch group there are two pants and two jacket styles.
There are 10 colors available, including black, charcoal, olive, mocha, wine and navy. Tops include silk knits that can be dyed to coordinate with the woven pieces, and white shirts in five styles. The first shipment is scheduled for July 30. Arreglado is predicting about $1 million in wholesale volume for the line’s first season.
Arreglado’s other project is Mak New York, a line of domestically manufactured knitwear pieces that she sees becoming a staple. It’s targeted to women who are dressing down but still want to look “pulled together, polished, but comfortable.”
“For that, cut-and-sewn knitwear is where it’s at,” she said.
Most of the line is a wool and Lycra spandex blend, with some of the lighter pieces in 100 percent wool jersey. Styles include shirt jackets, a straight skirt, a long A-line skirt, flat-front pants, an Empire dress, a surplice tunic top, a cardigan and T-shirts and shells. Wholesale prices run from $49 for a T-shirt to $95 for a jacket.
Arreglado offers eight colors: black, charcoal, brown, teal, paprika, red, lime and raisin. Each piece is available in any of the colors. The new group, she said, should do “about $500,000 conservatively” in the first season.