KENAR ON MADISON: Since Kenar Enterprises opened its 3,000-square-foot flagship here three weeks ago, the unit has exceeded sales projections, driven by sales of beaded and other dressy fashions.
The store, which opened Oct. 15 at 755 Madison Avenue, between East 64th and 65th Streets), is projecting first-year sales of $3.5 million to $4 million.
Some of its bestsellers include T-shirts in fake lizard at $158, of which 50 were sold, and beaded johnny-collar shirts at $118, of which 30 were sold. Also hot have been wool boucle fashions, including $250 jackets, $98 skirts and $158 pants. About 40 pieces of each item were sold, a spokeswoman said.
More than 600 people packed the new store for a party on Oct. 24 that benefited the Breast Cancer Research Foundation.
Its founder, Evelyn Lauder, as well as models Elizabeth Hurley and Linda Evangelista, both advocates of the cause, were there.
JONES’S NEW FLAGSHIP: Jones Apparel Group has renovated its Jones New York unit in Philadelphia, calling it its flagship store.
The 3,500-square-foot tri-level store, at 171 Walnut Street, was designed by architect Camille Peluso. It has marble floors and Italian glass lighting fixtures.
It opened Oct. 9 after being closed for three months for renovation and is about a 30-minute drive from the company’s headquarters in Bristol, Pa.
“The old store was crowded. This is more airy. We gutted walls,” said Vincent Micciche, regional merchandise manager for the Jones New York stores, adding that he expects a sales increase of 30 percent. The renovation cost was about $500,000. In addition to Jones New York, the store offers Jones New York Sport, Jones New York Dress, Jones New York Suits and Jones & Co. Company officials are also looking to open stores in the Chicago and Boston areas.