NATORI GETS CLASSIC LOOK

Byline: Karyn Monget

NEW YORK — The Natori Co. is introducing Natori Classics, a line of sleepwear and robes aimed at the contemporary customer who wants “a touch of fashion” in the boudoir, said Josie Natori, co-chairman.
“These are contemporary classics, something very understandable — more of what a woman expects from lingerie today,” Natori said.
Natori said the new label, which bows today for fall, will focus on “true lingerie looks in sleepwear,” while the established Natori line of sleepwear will continue to focus on a strong innerwear-outerwear look.
Wholesale sales for the first season are expected to reach $3 million, said Natori. Distribution is aimed at major department and specialty stores.
Wholesale prices are not yet final, but are expected to range from $20 to $50. The Natori line generally wholesales from $45 to $75.
Kitty D’Alessio, president, described the color palette of Wedgwood blue, and pale amber, sage and pink as “delicious sorbet shades.”
Styles will include sleep shirts, long and short sleep gowns with coordinating robes, and easy, wrap robes. Fabrics will be polyester charmeuse and satin, brushed-back satins, brushed cotton knits, polyester bunting and lightweight wool knit.
Natori said “signature treatments” have been gleaned from the Natori signature line for Natori Classics, such as floral embroideries, lavish lace touches and quilting.
“It gives a luxurious look for the price,” said Natori.
Natori said a runway show is scheduled March 26 at the firm’s newly refurbished showrooms here at 40 East 34th St. The company has not staged a formal show for press and buyers since 1990.

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