WOMEN’S AND CHILDREN’S APPAREL AND ACCESSORIES MEGA MARKET MARCH 21 TO 25 — INTERNATIONAL APPAREL MART
Thursday to Monday
8:30 a.m. — Buyer Hospitality, Front lobby.
9 a.m. — New Buyer orientation. Fourth-floor buyer lounge.
8 a.m. to 5 p.m. — Dallas buyer lounge. Fourth floor, front lobby.
8 a.m. to 5 p.m. — Buyer Services Resource Center. West Atrium.
9 a.m. to 6 p.m. — International buyer lounge. Third floor, front lobby.
9 a.m. to 5 p.m. — DMC World Wide Web open daily. Demonstrations daily 2 p.m. and 4 p.m. Location to be announced.
Noon — Etc. Sweepstakes: Visit any Etc. temporary exhibit in the first floor west atrium or fourth floor west atrium and pick up an entry form to qualify for two round-trip airline tickets or two nights hotel accommodations valid for your next trip to a Dallas Market in ’96. Complete the form and drop it off at a fifth floor bin. The drawing will take place at noon Monday, March 25, in the fifth floor, front lobby.
Thursday to Sunday
4 to 6 p.m. — Happy hour. Location to be announced. Cash bar.
Point-of-view display featuring fall women and children’s wear. West atrium.
Accessories: Fourth floor, back lobby.
Women’s and children’s apparel:
* Discovery tables: Fifth floor, front lobby.
* Studio 2: Second floor, back lobby.
* New Atti2ude: Second floor, front lobby.
* Swimwear: Second floor, front lobby.
Hotlines: A variety of women’s apparel lines, from contemporary to designer, that are new to Dallas. Fifth floor, C aisle.
Etc. One: Misses apparel, room 1109.
Etc. Four: Accessories and gifts, west atrium.
Thursday, March 21
4 to 6 p.m. — Seminar: Creating a Winning Image. Learn the ins and outs of public relations and creating a positive image for your business. Cost $10, includes light dinner for those who preregister before March 15.
4:30 to 6 p.m. — A Little Taste of Texas. Enjoy a taste of Dallas’s finest restaurants and other Texas delights. Co-sponsored by Dallas Directory. Second, third- and fourth-floor front lobbies.
Friday, March 22
8:15 a.m. — Seminar: Children’s wear. Cost $5, includes coffee and pastries. Third floor, front lobby.
9 a.m. — Seminar: The Internet. Stephen Dumas, director of interactive marketing at DMC, will discuss the latest on-line marketing opportunities for today’s retailers. Cost $5, includes coffee and donuts. Room to be determined.
8:30 a.m. — Seminar: Fall 1996 Overview. Leon Hall will profile the fall season. Second floor, front lobby.
Noon — Fashion Show: Texas Designer Collective. Naturally Texas presents Texas Col-
lections made from natural fibers for men, women and children. Great hall.
Noon — Seminar: The Do-It-Yourself Marketing Plan. Fred Berns of Power Promotion teaches you how to create a blueprint that spells out “destinations” for your business, and marketing methods to help you reach them. Cost $5. Room 5A57.
6 p.m. — Children’s wear reception, third floor, front balcony.
7 p.m. — Children’s wear informal runway show. Cocktails, dinner and a fall fashion show. Third floor, front balcony.
6:15 p.m. — Fall trend show. Produced by Leon Hall. Special guest designer Ron Leal. Great Hall.
6:15 p.m. — Night of Networking. T.J. Reid will lead a discussion of new ideas and strategies for today’s retailer. Cost $15, including dinner.
Reservations required. Independence Room.
Saturday, March 23
8:15 a.m. — Dallas fashion market overview of new trends and resources in Dallas. Cost $5, includes coffee and donuts. Fashion theater.
9 a.m. — Seminar: Windows of the World. New techniques and fresh merchandising for window displays. Presented by Carl Youngberg and Tony Freytag of Concept 3. Cost $5, includes coffee and donuts. Room 4G23.
Noon — Seminar: Fred Berns of Power Promotions will teach quick, low-cost promotion techniques. Cost $5. Room 5A57.
Noon — Seminar: Fall accessories preview. T.J. Reid and Accessories Magazine present the latest in fashion accessories. Cost $5. Room 4G23.
5:50 p.m — Cocktail reception for buyers and Dallas’s young designers. Fashion theater.
6 p.m. — Fashion Show — Absolut Initiative featuring Dallas’s young design talent. Co-sponsored by Absolut and Dallas Design Initiative. Fashion theater.
5:30 to 7 p.m. — Market event: The Bill Tillman Band, food and drinks. Co-sponsored by Skyy Vodka. Great hall.
Sunday, March 24
8:30 a.m. — Western wear and men’s wear fashion show featuring the latest trends and new resources at the International Menswear Mart, with guest designer Larry Mahan. Menswear Mart lobby.
Noon — Seminar: Driving Your Competition Crazy. Rich Segal of Rick Segal & As-
sociates will teach how to convert customers to fanatic followers and how to differentiate your store. Cost $5. Room 5A57.
Monday, March 25
9 a.m. to 6 p.m. — Showroom hours. Many showrooms close at 3 p.m. Please make appointments.
Tuesday, March 26
IMMEDIATE DELIVERY DAY. Many showrooms are open, but appointments are suggested if you need to review an entire line. Qualified retailers are invited to purchase off-season samples from participating showrooms.