WISH LIST: Wish, a streetwear shop in downtown Atlanta, is opening a concept shop complete with deejay booth and skate ramp in the Atlanta suburb of Gwinnette. The 5,000-square-foot store is scheduled to open Nov. 23.
It is the first product of a recent merger between Wish, which owns the Atlanta Wish boutique, and International News, a Seattle apparel company that makes streetwear lines Mecca USA and International News. The company will now be known as Wish Superstore LLC.
Louis Ceruzzi, former president of Wish and a joint owner of Wish Superstore, said the upcoming store is the first step in a plan to open two to three more Wish stores by the end of 1997 and to have 15 stores open within the next four years.
The new store will include a raised platform with inflatable furniture and a skate ramp for customers. The deejay booth is a trademark of the original Wish boutique.
After business hours, Ceruzzi said he intends to open the store for special occasions such as fashion shows, skating events and techno music parties.
Key streetwear resources will include Dollhouse, Free Follies, Diesel, Bug Girl and Lush, in addition to vintage, which will account for 20 percent of the business.
OP ON THE WATCH: Ocean Pacific, the Irvine, Calif., licensor of women’s, men’s, junior and children’s sportswear, is putting its name on a line of watches.
Freestyle USA, a Camarillo, Calif., watch manufacturer, will produce a line of watches for men, women and teenagers under the Ocean Pacific name. The collection will include digital and analog styles with strap materials such as leather, nylon, metal and pvc. The line will wholesale from $18 to $35 and will be available for April delivery.
NECESSARY EVENT: Ady Gluck-Frankel, the president and design director of the Necessary Objects junior line in New York, is going to be honored at the 22nd annual Tommy Awards in New York.
This will be the second time Gluck-Frankel will receive the award. She is being recognized for her overall use of American fabrics.