LAUDER IS WORKING ON PLANS FOR CREME DE LA MER LINE
NEW YORK — Estee Lauder Cos. is developing plans for a single-item skin care line, called Creme de la Mer, that it bought recently from Max Huber.
The item, primarily a moisturizer that retails for $155 for a 2-oz. jar, has been distributed in specialty stores like I. Magnin, Henri Bendel and Neiman Marcus for the last 10 years.
Leonard Lauder, chairman and chief executive officer, said the acquisition is part of an overall corporate strategy to develop Lauder’s specialty store business. It follows the acquisition of Bobbi Brown, another specialty store line.
The development is being supervised by Robert A. Nielsen, president of the Prescriptives and Aramis divisions. But the new acquisition will not be attached to either division. It is being sold in general cosmetics.
Sales began to take off this week as the product got a spurt of publicity in the beauty press. Saks Fifth Avenue in New York sold $25,000 in the first two days of the week, said sources.