NEW YORK — Jerold Morton Bobbins, 66, a veteran of the innerwear industry, died March 17 at his home in Hackensack, N.J.
Cause of death was cancer, according to his wife, Shirley.
He started in the innerwear industry at Form-Allure, a bra and shapewear company he owned for 17 years with his mother, Beatrice, and brother, Herbert, both of whom are deceased.
Most recently, he and his wife worked together for 15 years as independent sales representatives for several innerwear lines, including Hanro, Hanky Panky and Farr West.

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