Byline: Arthur Friedman

NEW YORK — The Fashion Institute of Technology here, and CARE, the international relief organization, have teamed up to create the “FIT Designs for CARE” student design competition.
Kerry Glasser, president of Concept Marketing Group, a New York consulting firm that works with CARE on licensing projects, said the program has several objectives.
Glasser said the project will create designs for use on CARE-licensed products, which visually educate the public about the organization’s work, while generating exposure for FIT’s student body. The project will also assist CARE in communicating its message to younger Americans, who may not be familiar with its work in providing goods and services to 46 million people in 66 developing countries in Africa, Asia, Eastern Europe and Latin America.
“FIT Designs for CARE” will be an ongoing scholarship program, awarding prizes of $1,500, $1,000 and $500. The competition is open to junior-year students and begins with the current spring semester.
Mark Karlen, dean of fashion and design for FIT, said 50 to 70 students will be involved in the initial phase of the project, and they will get $50 for supplies. The second phase will narrow the field to 10 to 15 students, who will receive an additional $100, Karlen said. The winners will be announced at a ceremony in May.
“The students are excited about the design challenge it represents and the chance to help an organization like CARE, especially as it celebrates its 50th Anniversary,” Karlen said.
The school is looking for a major corporate licensee for women’s wear specifically for the FIT program. CARE currently has licensing programs in home furnishings, men’s jackets and ties and unisex sweatshirts and T-shirts. Licensees have access to all designs generated for the program, with CARE receiving royalties.

load comments
blog comments powered by Disqus