NEW YORK — The Due Per Due division of Equals 4, a maker of sportswear under the Due Per Due and Baldanza Sportivo lines, has made its entry into innerwear.
For early fall selling, the company is introducing a line of 19-momme silk at-homewear and sleepwear under the Due Per Due Intima label.
First-year wholesale sales projection is $6 million, said Sandy Baldanza, president.
“The Natori customer is our target,” said Baldanza.
Baldanza noted that his firm decided to do at-homewear because “innerwear business at stores right now is healthy. It’s a very clean business at department stores.”
Among the six groups under the Due Per Due Intima label will be a colorblock group in mocha and ivory, a retro floral-print group of lavender and deep purple, and a lavender and mint floral-print on a pale pink ground. Special treatments include fagoting, embroideries and quilting. Items range from stretch silk knit T-shirts to long wrap robes.
Most items wholesale from $25 to $35, but some go up to $100. Deliveries are scheduled to begin Sept. 30.
“We figured we would dress the woman to go to bed, but with sportswear looks, not true lingerie colors and prints,” said Dana Nadison, director of private label and merchandising.
The innerwear line is being shown at the Due Per Due showroom here at 209 West 38th St.