CANCELLATIONS: This week’s blizzard dropped more than two feet of snow on Manhattan and dropped the curtain on two events being sponsored by two of the biggest names in denim.
Citing snowbound executives and retailers, Lee canceled its market week party, scheduled for Wednesday at the new sports complex Chelsea Piers. It has rescheduled for Jan. 17 at the same time and location.
Levi Strauss canceled the launch party for its new brand of men’s dress pants, Slates, which was also scheduled for Wednesday night at the New York Public Library. A spokeswoman for the San Francisco-based jeanswear company said the event probably will be postponed until the summer, due to scheduling complications.
FASHIONABLE ECOLOGY: H.W. Carter, the sportswear company here, is launching a new label of junior and young men’s jeanswear made entirely from recycled fibers. The new line is called Evolutions.
The line includes French terry and sweater knit tops made from recycled cotton; rib knit, jersey and fleece tops made from yarn of recycled cotton and Wellman’s Ecospun recycled polyester, and denim pieces using Swift’s Soda Pop denim of 14-ounce recycled cotton and polyester.
The concept has been in development for two years, said Ken Dupuis, director of marketing and product development for Evolutions. It wholesales from about $15 for a T-shirt to about $45 for sweaters. Denim pieces include basic jeans, as well as overalls and dresses. It’s targeted to upper-level department stores.
Dupuis emphasized that the company doesn’t want the line to look like the typical neutral colors of ecological apparel.
“This is not going to be a natural story,” said Dupuis. “We’re using garment dyes and we’re color-coordinating everything.”
The first shipment is scheduled for late April or early May, said Dupuis.
“We’re not trading on this being an environmental line,” he said. “We want people to see this as fashionable and wearable, and — oh, yeah — it’s environmentally sound, too.”
Dupuis noted that in order to get consumers over the slightly higher price bump, merchandising the collection will be extremely important.
“We can’t just give it to the retailers and expect them to turn around and explain what is different about this to their customers. We have to help them do that.”