COOKE TO HEAD DM MANAGEMENT
NEW YORK — Gordon R. Cooke, former president of Time Warner Interactive Merchandising, on Wednesday was named president and chief executive officer of DM Management Co., a women’s apparel and accessories cataloger.
He succeeds Samuel L. Shanaman, who will become chief operating officer and continue as a director. Cooke was also named a director.
“I am very excited to be joining DM Management during these challenging times for direct marketers,” said Cooke. “Faced with increased competition, escalating costs and a soft market for women’s apparel, only companies that can continuously find innovative and creative ways to increase the revenue yield from their catalogs will succeed.”