CALVIN KLEIN SIGNS ASIAN LICENSE PACT
NEW YORK — As part of its global jeans strategy, Calvin Klein Inc. said Thursday it has entered into a licensing agreement with a Fratini Group company, CK Jeanswear Asia Ltd., to produce and distribute its jeanswear to the Asia-Pacific region.
CK Jeanswear Asia Ltd. is part of Calvin Klein Jeanswear Europe SpA, which holds the license for CK Calvin Klein Jeanswear in Europe and is majority-owned by the Fratini Group.
The licensing agreement covers Japan, Korea, Southeast Asia and Australia. The first full jeanswear collection under the new pact will be available in stores in those regions next spring.
Company officials declined to offer sales projections for the Asia-Pacific region.
The first European CK Collection was launched in July 1995 for spring ’96 selling.